But sometimes a graphic can't be reduced or enlarged enough to fit your needs. You can change the size and resolution of graphics-usually with good results. If you use an animated picture in an online publication, give it a clear purpose (for example, show a sequence of your product in use). Gratuitous animation risks stopping your potential customers in their tracks - they may become so distracted that they miss the point. Motionless Animation grabs the eye and doesn't let it go. By using images to show someone using your product or service, you help readers to see how it works and to envision themselves using it. Portraits of people will draw readers' attention, especially if the images are relevant and tell a story.
Human Most people like to look at other people. You can also apply the same filter effects to each image, or you can use the same human models in a progressing story line.
For example, you can use a small palette of colors or a single accent color, a common graphic style, the same camera angle or point of view, or consistent lighting. You can give pictures a consistent look in several ways. Because readers skim pages by reading headlines and picture captions, you can help readers glean your most important messages by reinforcing messages with pictures and brief descriptions.Ĭonsistent Unify your publication with your choice or treatment of pictures. Relevant Use pictures to clarify key concepts. When you create or select images for a publication, make them: Reduce the size of your publication by using linked pictures Use the right size picture for the medium You can try generating new images or adding text to images using Microsoft Designer or by starting with a Microsoft Designer template. Make sure you control your message with the pictures in your publication.
But they can also distract from your message if pictures don't relate closely to the message. Pictures can relieve the tedium of gray type. They give readers a quick summary of what the text is about and help grasp complex ideas. Pictures help readers find entry points into the text. Pictures have power on the page - the power to grab your readers' attention and to convey or enhance your message.
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